Your data, handled with care.

Last updated: 7 November 2026

This policy explains what DM Dukaan collects, why, and how you stay in control. It applies to sellers who use DM Dukaan and to the customers who message those sellers.

Who we are

DM Dukaan is an AI sales assistant for Instagram and WhatsApp sellers, run by Saurabh Jain from Kolkata, West Bengal, India. Contact: [email protected].

What we collect

From sellers: your Instagram professional account ID and username, and the access token you grant to DM Dukaan through Meta’s login; your product catalogue (products, prices, colours, sizes, photos) and shop rules (delivery, payment, returns).
From customers who message a seller: the comments and messages they send to that seller’s account (text and any images such as screenshots), their Instagram username, and order details they give (name, city or address, items, quantity).

Why we use it

Only to reply to customers and record orders on the seller’s behalf. We do not use the data for anything else.

What we never do

We never sell your data. We never use it for advertising. We never ask for or store card numbers, OTPs or bank passwords.

Where it is stored

Data is stored on secure cloud servers, with access limited to what is needed to run the service. To write replies, message text and images are sent to our AI model provider; this processing may happen outside India.

How long we keep it

We keep data while the seller is subscribed. It is deleted within 30 days after the seller cancels, or sooner on request.

Who we share it with

Only with service providers needed to run DM Dukaan — cloud hosting and the AI model provider — under confidentiality obligations. We do not share data with anyone else, except where required by law.

Your rights

Under India’s Digital Personal Data Protection Act, 2023, you can ask to access, correct or erase your personal data, withdraw consent, and raise a grievance. See our Data Deletion page for how to delete your data.

Grievance contact

Saurabh Jain, DM Dukaan, Kolkata — [email protected]. We reply within 7 days.